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The LAPD Comes to Your Theatre
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In Theatres Now
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The Los Angeles Police Department’s (LAPD) breakthrough recruitment film has arrived on 95 screens in Southern California theaters. The trailer launch is part of the concentrated media campaign aimed at hiring more than 300 LAPD officers over the next six months. Directed by popular music video director J.C. Barros and produced by Weber Shandwick, the series of three action packed movie trailers is an attention grabbing effort capturing the life of police officers over a twelve hour shift.
"The wide varieties of careers available in the LAPD are brought to life on the screen in a creative, informative and entertaining manner," said Armando Azarloza, executive vice president of Weber Shandwick. "No other law enforcement agency in the world has ever attempted anything like this before. This is a new and creative approach to police recruitment and branding that will raise the bar for every major police agency in the U.S.," said Azarloza.
The recruitment trailers exemplify the officers fighting crime all around Los Angeles in some of the city's most recognizable spots - from the 6th Street Bridge downtown to the boardwalk in Venice. Each trailer is a quickly cut, musically driven representation of an LAPD officer's day. All voice over was performed by Ashton Smith, one of Hollywood's most recognized voice over artists. The LAPD supplied police cars, helicopters, props and real-life officers to work in conjunction with several professional actors cast in the film. The trailers are the latest installment of LAPD’s creative recruitment campaign that includes advertising billboards throughout the city, radio spots and a new website www.joinLAPD.com.
“The goal of the movie trailers is to get young men and women excited about a career with the LAPD and dispel the rumor that we’re in a hiring freeze,” said Lieutenant Art Miller, Officer In Charge, LAPD Recruitment and Employment Section. “Our new trailers show the real-life experiences of men and women on the force. We hope potential recruits will realize how important the LAPD is to this city and want to help us further our goal, ‘To Protect and To Serve’.”
For more information, visit the official Join LAPD website. |
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Description: The LAPD is recruiting in your neighborhood. Actually, in your local theatre
